Privacy Policy
Last updated: December 05, 2025
This Privacy Policy explains how we ("the Site", "we", "our") collect, use, and share your information when you visit our website or make a purchase.
1. Information We Collect
We collect the following categories of information:
Personal Information
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Name
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Email address
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Phone number
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Shipping and billing address
Order & Payment Information
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Products ordered, amounts, order history
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Payment information (processed securely by third-party providers — we do not store credit card numbers)
Customer Support
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Messages, attachments, requests
Device & Usage Information
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IP address
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Browser and device type
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Pages viewed and time spent on the Site
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Cookies and identifiers used for analytics and advertising
2. How We Use Your Information
We use your information to:
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Process and deliver your order
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Communicate with you regarding orders and customer support
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Improve our website, services, and user experience
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Detect and prevent fraud
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Provide analytics and advertising (Google Analytics / Google Ads)
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Send marketing emails only if you opt in
We do not sell your personal information.
3. Cookies & Tracking
We use cookies and similar technologies to:
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Enable essential site functions
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Measure traffic and performance
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Personalize and improve advertising (only with your consent)
You can manage cookies through:
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Your browser settings
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Our cookie preferences link
We honor the Global Privacy Control (GPC) signal as an opt-out request where applicable.
4. How We Share Information
We share information only with third-party service providers necessary to operate the Site:
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Shopify (store hosting and operation)
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Payment processors (Stripe, PayPal, etc.)
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Shipping carriers (delivery and tracking)
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Email and customer service tools
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Analytics and advertising tools (Google Analytics / Google Ads)
These providers are contractually required to protect your information.
5. Data Retention
We retain your information only as long as necessary to:
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Fulfill your order
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Provide customer support
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Comply with applicable U.S. laws and business requirements
Order and account information is generally retained for up to 7 years for tax and record-keeping purposes.
6. Security
We use reasonable technical and organizational safeguards, including:
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HTTPS encryption
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Secure payment processing
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Limited access to personal data
However, no system is 100% secure.
7. Your Rights (U.S. Residents)
Depending on your state (e.g., California, Colorado, Virginia, Connecticut), you may have rights such as:
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Accessing the personal information we hold about you
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Requesting deletion of your data
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Requesting correction
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Opting out of the “sale” or “sharing” of personal information
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Opting out of targeted advertising
To exercise your privacy rights, email us at:
📧 support@verveback.com
We do not process sensitive personal information for targeted advertising.
8. Children’s Privacy
We do not knowingly collect information from children under 13 years old.
If you believe a child has provided information, contact us to have it deleted.
9. Third-Party Links
Our Site may include links to third-party websites.
We are not responsible for their privacy practices or content.
10. Changes to This Policy
We may update this Privacy Policy periodically.
The “Last updated” date indicates the most recent version.
Contact Information
If you have questions about this policy or how your data is handled: